Designing website and search engine optimization are in great need of multiple factors being not fix and stable. In this section we put technical aspect of web design under magnifier.
Keyword Density!
Using keyword method is not a modern strategy in ranking high, according to Dr. Edel Garcia.
Imagine D1 and D2 contain of 1000 (I=1000) phrase and we use 20times a phrase (tf=20), now a keyword density analyzer tells you that document keyword is KD=tf/l=0.020 or 2%*KD. The same number returns with tf=10 and L=500, so analyzing keyword density fails to clearly determine the most relevant document. such as :
Distance between keywords in documents
Keyword density in document
Duplicate content
Title, H1, H2 and …
page optimization
it has been announced that keyword strategy denotes as a method in optimizing the web pages. we put it under magnifier by testing keyword strategy in SEOmoz website, the net result of it was as following:
Use once keyword in meta tags at max and try to use it in start of sentence.
use keyword in page title.
Use keyword 1to2 times in body of web content and in if your text is long, use more keywords in a neutral and divers ways.
Use keyword once in alt attribute to help google drive more traffic to your website and it is useful in searching image.
Use keyword once in URL and follow URL rules.
Use keyword in description, although using keyword in description does not have any influence on ranking the website, it has effect on increasing click through your pages.
Do not use keyword in anchor text, you get more information in line with it on blog spot web page.
To sum up:
Keyword density concept is different from content quality and web page connection.
How is an optimized page!! How do we follow keyword density rule in a webpage! the image inserted below is a tangible example of an optimized page based on “Running shoes” keyword:
Title tag
Title tag is essential in search engine optimization and usability Title tag is a short and clear text describing the issue of page content.
In fact, title tag displayed on search engine result pages (SERPs) as a clickable headline for a given result, so increasing page rank and page traffic, it is of utmost importance to write a worthwhile title SEO wise. In following, the most vital tips about Title tags are provided:
Title long
65 to 75 character is displayed in the search engine result page and the rest is shown” …”. hence keep your title tag between 65 and 75 to transfer a clear message to internet users. Besides, read following tips, if you have to write long title tag to transfer a message.
Write important keywords in the beginning or at the start of your title tag.
The chance of clicking through your page would go high, if the important keywords are stated at the start of title tag.
Using your commercial name
it is better to end up the Title tag with the website or company’s commercial name, according to SEOmoz. Bringing the commercial name in the title tag will make it known for internet users and definitely it effects the click through page. Sometimes, bringing the commercial name in the beginning of title tag is a logical method, for instance bring the commercial name in beginning of home page’s title tag.
Think about the effects and influences of title tag on users.
Title tags must be clear to understand. Creating an understandable title tag is important to inspire internet user click through your page. although keywords must be stated in title tag to influence search engine, title tag must be written professionally to perfectly persuade users clicking your page. in fact, title that forms the back bone of your website because the first connection between user and the website is through title tag. Thus, taking title tag as a representative of your page is a critical aspect.
Your web pages shared in social groups, are presented by title tag. hence, write the title tag clear to transfer the concept of your web content and attract user’s attention.
Creating title tag being replete with keyword play a prominent role in search engine because 94% of title tags are stated in the most important areas to achieve high rank.
Meta tags
The porous of meta tag is creating a proxy about web content. In following some examples are stated:
Meta Robots
Meta Robot tag controls and navigates search engine’s spider through pages. There are multiple ways in using meta Robot tags to manage search engine behavior in different web pages:
Index / Noindex: as a default, search engine indexes all the pages, but using Noindex robot in a web page prevents the page from being indexed by search engine. (using index robot in webpages is unnecessary because all the pages will be including in the index list page as a default.)
Follow / Nofollow: this robot navigates search engine to crawl a link or prevent it from crawling a link target’s page in web page. in fact, nofollow attribute used not to influence the link target’s ranking page in search engine, as default all links in web pages are “Follow” as following:
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
Noarchive: search engine saves a copy of cached pages as a default. Noarchive prevents search engine from showing the cached links of pages.
Nosnippet: sometimes search engine shows the first part of the web content or URL in description, Nosnippet prevents search engine from not doing it.
Noodp / noydir: they are useful meta robot tags used in managing search engine result page. by using Noodp, a No open Directory Project, we request search engine to show other related result abour our website in other sources, as Yahoo, link ln and etc. vice versa, Noydir, No Yahoo Directory, prevents search engine from using other sources in a case that the related information of extra sources are outdated or a Non Html document.it is similar to X_Robots tag in HTTIP.
Meta Description:
Meta Description plays as a summary of your web content, using keyword in meta description has not effects on ranking page in search engine, but it is a powerful tag to introduce your website and attract user’s eye.
meta Description is allowed to be 160 character, Search engine truncate the meta description being more than 160 characters as a default. However, sometimes it is better not to write meta descriptions, if the page is targeting two or three popular and most-visited keywords, it is wiser to let the search engine produces a meta description itself.
Meta Keyword
Keywords meta has been demolished by search engine and it is no longer be used in improving search engine optimization.
Meta refresh, meta revisit-after, meta content type and… slightly under shadow Search Engine Optimization, so they are located in webmaster tools instead of using in websites
URL Structure
URL, website address, are virtually important. In fact, URLs are specific in each website and it is the unique address of your website helping users find it in search engine. thus, creating SEO friendly URL helps your page rank.
Although SEO friendly URLs being stated in search tool bar have minor effect on search engine, poor or weak URL structure leads a bad user experience.
URL structure guide
create the URLs as clear as possible, attempt to remove unnecessary words in URL, keep it as short as possible by using targeted words. URLs must be shorter than 2.083 characters.
A well-craft URL paves the way for both human and search engine to understand what the destination page will be about.
The role of Keyword in URLs
a well-craft URl contains some important keywords, but if you lavishly use keywords in URLs, it would list in Block URL list of search engine.
Keep up-to-date with ISTA
Keep URLs relevant and simple and should not use underscores, spaces or other characters as a word separator. Easily Create ISTA URls being straightforward to understand by using mod-rewrite technology in Apache and ISAPI-rewrite in Microsoft.
Use hyphens to separate words
Web browsers show the spaces lie in URLs as “20%”, “+” or “_” so user hyphen to separate words
Content Dublicate
Duplicate content is the common and the most annoying problem in websites, search engine reaction toward duplicate content is canonicalization. Canonicalization stamps from one more URLs with a same content. Not only duplicate content is harmful form search engine, but also it harms the SEO rank as well.
Search engines are sensitive about duplicate content and it avoids answering the users request with duplicate webpages, instead search engine attempts to feed users with the original one. accordingly, the web pages with duplicate content fail to achieve high rank.
Canonicalization is a process for converting or normalizing data with more than one URLs in search engine. Images a content, image or… is presented in three different URLs, which one is the original content and which diamonds are duplicated??